In 2017 consumers will be seeking modernised updates of traditional flavours and formats, according to Mintel. Also, the preference for natural, simple and flexible diets will drive further expansion of vegetarian, vegan and other plant-focused formulations.
Jenny Zegler, global food and drink analyst at Mintel, said: "This year’s trends are grounded in current consumer demands for healthy, convenient and trustworthy food and drink. Across the world, manufacturers and retailers have opportunities to provide more people with food and drink that is recognisable, saves time and contains servings of beneficial fruits, vegetables and other plants.
“Opportunities abound for companies around the world to capitalise on these trends, helping them develop in new regions and more categories throughout the course of the next year and into the future.”
An increased focus on sustainability is also predicted, with the focus moving away from ‘ugly veg’ to products that use ingredients that would have otherwise gone to waste, such as mayonnaise made from liquid from packaged chickpeas.
In 2017, Mintel predicts that the time spent on or saved by a food or drink product will become a clear selling point, inspiring more products to directly communicate how long they will take to receive, prepare or consume.
Also, there is potential for more evening focused innovations formulated for relaxation, satiety and food and drink that provide functional benefits while the consumer sleeps.
Finally, more campaigns and innovations are to be expected that will make it easier for lower-income consumers to fulfill their healthy ambitions, including apps to help people make use of ingredients.