8th Aug 2008 - 00:00
Abstract
As consumers tighten their spending the Metropolitan Coffee Company is to focus its attention on its core UK brands.
The independent coffee company will instead concentrate solely on its own label products such as the Fairtrade Integrity and Caffe Amada. Angus McKenzie, managing director, explains the decision further: "Analysts are predicting a challenging time ahead and in times of economic downturn consumers have a limited elasticity – that is they have a limit as to what they are willing to spend. By concentrating our efforts on our own brands we are able to offer best value for money to our customers who, in turn, can pass that on to theirs. This will hopefully go some way to retaining a coffee market that is buoyant, competitive and dynamic." He continues: "We have an extensive knowledge of the UK coffee market having worked with OOH operators for many years now and, as such, our products have been developed specifically for the UK palette. What's more, because these are our own brands we can always protect the quality, we can guarantee excellent customer service and provide a full range of point of sale. All in all we feel this move is the best way to guarantee authentic coffee while offering value for money." Weblink: www.metropolitancoffee.co.uk