The UK locations for the multiyear contract include Alton Towers Resort, Chessington World of Adventures Resort, Thorpe Park Resort, Warwick Castle and Legoland Windsor Resort. Aramark has also been named the food and beverage partner of Legoland California Resort and Legoland Florida Resort in the United States.
Nick Varney, chief executive of Merlin Entertainments, said: “Building an innovative and high-quality food and beverage offering for our guests is part of our continued business strategy to deliver the very best guest days out and short breaks.
“Aramark’s accomplishments in driving world-class hospitality programmes at many of the most prestigious sporting events, iconic locations, and leading destinations in the world makes them a great partner to elevate our food offering as part of the magic and memorable experiences we offer our guests.”
Each resort will have its own ‘unique portfolio of food and beverage’ offerings based on the personality of the location. Aramark will be introducing food and beverage programmes that offer families fresh concepts, fun themes and engaging events.
Food and beverage operations at the respective attractions will begin to operate under Aramark from this March (2022) in the UK, with the transfer expected to complete by the end of March 2023 in the United States.
John Zillmer, chief executive at Aramark, added: “We are proud to share our hospitality culture with Merlin Entertainments’ guests and families. We like to say that we’re ‘rooted in service’ and our scale, experience, and expertise as a global leader in foodservice innovation positions us to deliver world-class dining experiences at Merlin’s resorts and hotels, both in the UK and in the US.”