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McVitie’s starts #BiscuitBreak campaign

3rd Nov 2023 - 05:00
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McVitie’s starts #BiscuitBreak campaign
Abstract
McVitie’s are on a mission to bring about the return of a ‘treasured part of British culture’ – the tea and #BiscuitBreak.

A spokesperson for McVitie’s said: “People have been taking tea and #BiscuitBreak since the turn of the 19th century, viewing them as valuable moments in their day that can help us stay happy, healthy and motivated.

"Due to the busy nature of modern life – from back-to-back work meetings to trying to fit in all our everyday tasks - this treasured part of British culture is in decline, as our new research recently revealed."

The research found:

  • 42% of workers are too busy to take the breaks they need
  • 70% of the nation’s workforce take under 15 minutes break a day outside of their lunchbreak
  • A third of British workers don’t know the names of their colleagues
  • 76% of workers feel their performance is impaired if they don’t take enough breaks

Download the #BiscuitBreak pack here.  

Written by
Edward Waddell