McDonald’s awarded The Carbon Trust Standard

This achievement recognises the steps McDonald's has taken to strengthen its commitment to the environment. The prestigious Carbon Trust Standard is awarded to organisations which reduce their carbon emissions and demonstrate good carbon measurement and management. McDonald's reduced its carbon emissions by around 4.5% between 2007 and 2009 – equating to over 14% carbon reduction per £ sales. This reduction is based on measuring the energy consumption (gas and electricity) of all restaurants and offices in the UK. In an awards ceremony last week, McDonald's also received further industry recognition for its environmental initiatives when Peter Schroeder won Energy Manager of 2010 at the Environment and Energy Awards. Peter, and McDonald's, were commended for the excellent work they have done both to engage and motivate staff within the restaurant chain's 1,200 UK restaurants - which lead to a 10% reduction in underlying electricity consumption in 2009. David Fairhurst, senior vice-president for McDonald's UK said: "We are proud to have been awarded The Carbon Trust Standard. It is a prestigious industry standard and testament to our commitment to reduce the carbon footprint of our business. "At McDonald's we are committed to reducing our impact on the environment and for a long time we have been working hard on this, whether it be through expanding our energy from waste project, converting our used cooking oil into biodiesel or getting our staff excited about environmental issues. It is great we have been awarded for these continued efforts."