Launched as part of its Rooted in Britain Campaign, the guide will unveil the latest trends across the sector and offer advice on how caterers can be capitalising on them.
Jo Holborn, marketing and category controller at McCain Foodservice, said: “As part of our ‘Rooted in Britain’ campaign we wanted to share not only the latest trends that healthcare caterers can be tapping into, but also offer guidance on how to do this.
“Our Healthcare Heroes Guide offers both insight and advice we hope will be of great use to the sector.
“With a growing focus on secure supply, we felt, now more than ever, it was vital to put our British farming credentials to good use and offer support where possible.”
The guide will look at trends across five key areas: current consumer behaviour, the rising popularity of vegans and vegetarians, awareness of allergies, healthy eating and buying British.
The guide can be downloaded at: https://www.mccainfoodservice.co.uk/content/healthcareheroes