The Good Fish Guide for Business is an extension to the charity’s Good Fish Guide, which has been running for twenty years.
The Good Fish Guide rates seafood based on a simple traffic light system with green being the ‘best choice’ and red being ‘fish to avoid’. The ratings are based on habitat damage, overfishing for wild seafood and environmental impacts for farmed seafood.
Tom Hunt, food writer and sustainability consultant has used the Good Fish Guide for his business over the past ten years, said: “implementing a comprehensive sustainable sourcing policy brings kudos and authenticity to your business. Communicating it allows your business to practice transparency, building trust…
“It’s much easier to make environmental decisions as a business than as an individual. As a business you have resources and a team of professionals to help create rules and implement them... the Good Fish Guide gives your business the tool kit.”
A recent survey carried out by YouGov found that 43% of people believe sustainability is an important consideration when buying seafood. Around 87% of those surveyed want better information so they can be confident that they are not buying unsustainable fish or seafood, which is where the Good Fish Guide and its business portal come in.