The campaign makes the claim in a new report, ‘Health and Wealthy? The health and economic implications for the UK of mass producing food high in sugar, salt, saturated fat and refined carbohydrates’.
Alongside calling for healthier food developments, the report found new processes and ingredients, such as salt microspheres, fat micro aeration and flavour delivery particles, can significantly reduce levels of salt, fat and sugar - whilst maintaining taste.
The Health Action Campaign is also calling for a strategy to achieve global market leadership in the production, sale and marketing of healthier food.
The calls come in the wake of a number of high profile sugar reduction campaigns, including Jamie Oliver’s call for a statutory sugar tax to be introduced.
To read the report in full, click here.