Amazon will continue to deliver meals to children throughout the summer holidays, with 35,000 children from 671 Magic Breakfast partner schools able to access a healthy breakfast.
In March 2021 the Food Foundation reported that 20% of children aged 8-17 (over 1.5 million children) experienced some form of food insecurity during the winter of 2020.
Research for Magic Breakfast by YouGov in 2020 found more than half of all teachers reported concerns about an anticipated rise in hunger among children returning to school and 74% reported that school breakfasts would help children catch up on learning.
Shafiya Shah, corporate partnerships manager for Magic Breakfast, said: “The last year has been a period of rapid accelerated growth in the demand and scale of our services. Since 2020, we have doubled the number of schools and tripled the number of children we work with.
“With Amazon home deliveries, we have now delivered more than four million meals to vulnerable children. This is a remarkable milestone, which would have been impossible without support from Amazon.”
A team in Amazon’s Milton Keynes Fulfilment Centre packs up the parcels of breakfast food, which are sourced from partners and suppliers of the charity, before sending them out for delivery to children’s homes.
One Headteacher of a school supported by Magic Breakfast in North East added: “We were over the moon when Magic Breakfast allowed us to get healthy breakfasts out to the families in their homes via home deliveries or take-home packs. By September last year, more than 100 of our families were getting home breakfast provision.
“This made a huge impact on their lives – a fantastic contribution in trying circumstances. I want to say a huge thank you for the support. Children in my school are more settled, focused, happy, and ready to learn.”