The recently announced nominations see lunch! up for its fourth consecutive Best Trade Show Exhibition (under 2,000sqm) Award – an accolade that the event first won at the AEO’s Excellence Awards in 2010 (followed by a second triumph in 2011). The lunch! team will also be defending its Best Marketing Campaign of the Year Award, which it won last year.
Diversified Business Communications UK, the organiser of lunch!, had much to celebrate last week, having received a total of four nominations in the exhibition industry’s annual equivalent to the Oscars; with its office show and new launch Natural Products Scandinavia also recognised.
The news came just days after visitor registration opened for lunch!’s sixth edition, which will feature over 270 exhibitors (up 15% from 236) when it returns to the Business Design Centre in Islington, London, on 26-27 September.
Group event manager Chris Brazier said: “From day one we wanted lunch! to be different, to really stand out from the event crowd, and to be a real buying experience that visitors – from the biggest multiples to the local cafes and coffee shops – all actually enjoyed coming to. Five shows and three industry awards later and the word that still appears more often than any other in testimonials about lunch! is “innovation”.
“That’s what great about the show – it’s the ethos that drives it forward – and we’re absolutely delighted that the AEO has recognised this once more. It’s an exceptionally rare honour – and an enormous achievement for everyone here at Diversified UK – to be nominated for best trade show and best marketing campaign for two years running – and it wouldn’t be possible without the continued support of all our exhibitors, visitors, sponsors and partners.”
The AEO Excellence Awards recognises achievements by organisers, venues, suppliers and contractors throughout the exhibitions industry. This year’s winners are to be announced at a dedicated awards ceremony, which is taking place at – lunch!’s original venue – Old Billingsgate, London, on 21 June 2013.