Chefs, chocolatiers and pâtissiers are encouraged to put an imaginative twist one of the nation’s top five chocolate desserts - brownie, cheesecake, cake, pudding and ice cream. They must then visit Callebaut’s chocolate hub – www.fortheloveofchoc.com – and share the details of their innovative dessert before midnight on 1st March 2015.
Robert Harrison, sales director of Callebaut, said: “The foodservice industry thrives on innovation so we’re really looking forward to seeing what chefs come up with and rewarding the best of the best with a trip to one of our plantations.
“It really is a unique prize and one we’re incredibly proud to be able to offer - who wouldn’t want to see where the chocolate journey begins.”
Following the judging process, two lucky caterers - one under 22 years old and one over - will be rewarded with an accompanied 4-night all-expenses paid trip to learn more about the origins of chocolate.
Full competition details, including terms and conditions, can be found on the campaign website – www.fortheloveofchoc.com – which is ‘choc’ full of helpful videos and on-trend recipes to inspire caterers with their entries.
The Challenge forms part of Callebaut’s new “For The Love Of Chocolate” campaign which has been developed to guide caterers through their chocolate choices and ensure dessert menus remain profitable by giving customers exactly what they want.