The demand for home-delivered snacks and coffee increased +95% in London for 2020 compared to 2019. The NPD Group suggested the reason for the growth was because of ‘lockdown life’.
The research found younger consumers (16-24-years-old) are the most likely to pay for a ready-made coffee to be delivered to their home, often as part of a snack order.
Dominic Allport, insights director (foodservice) at The NPD Group, said: “With a locked down population, ordering snacks and coffee to be delivered to the home serves many purposes.
“It provides a treat during a long day, alleviates boredom, or serves as main meal replacements. We believe demand will rapidly spread to other cities and large towns where the delivery companies offer unlimited drops for a monthly subscription.
“Once lockdown is over, this trend is likely to remain embedded in the population. In that case, we expect coffee to soon be in the top five snacking home deliveries.”
The average amount spent per person on snack delivery increased by +20% nationally in 2020 vs. 2019 to reach £5.66. The number of items bought during each snacking occasion in London has increased significantly and is now +18% higher than the national average.
UK’s top five snack deliveries in 2020:
- Soft drinks
- Chicken products
- Pizza
- Chips
- Sweet bakery