3rd Apr 2009 - 00:00
Abstract
ASDA has announced that local food sales are up 41% on this time last year in England and Wales.
Scotland and Northern Ireland has also shown a marked increase in sales, with 29% increase in sales. This increase in sales shows that customers are increasingly keen to shop local and support local suppliers and the widely-publicised campaigns by celebrity chefs are having an effect on the general public and their buying habits. Caroline Burgess, ASDA Customer Planning Manager Emerging Markets commented: "41% growth in the last twelve months in England and Wales is a phenomenal result and means that local is now as big as more established areas of the business, such as fish."