The multi-year partnership will see Quorn become the club’s Official Sustainable Protein Partner, helping LFC to contribute to greater food sustainability as part of the club’s Reds Go Green initiative.
Famous for working with Greggs on its sell-out vegan sausage roll and now KFC’s vegan burger, Quorn will work in collaboration with the club to provide new opportunities for supporters to choose from vegetarian and vegan foods on matchdays, while also working with the club’s nutrition team to extend choice of healthy protein among its playing staff.
Billy Hogan, managing director and chief commercial officer, Liverpool FC, said: “As a leading provider of sustainable meat-free products in the UK, Quorn will be a key partner in the Club’s sustainability efforts. In this case, Quorn will help us provide our supporters with more sustainable food alternatives on matchdays.
“We look forward to providing a platform to help our fans, employees and playing staff make positive contributions to tackling climate change while at the same time considering their health and wellbeing.”
Gill Riley, marketing director at Quorn, said: “Our vision at Quorn is to provide food that is healthy for our families and the planet. The Liverpool FC partnership will be an incredibly important element of this. Not only will we be introducing a sustainable protein to tens of thousands of fans at every home game, we will be working with LFC’s world-renowned nutritional experts to understand the positive impact Quorn’s super-protein can have on elite sports performers.”
He added that 14.5% of global greenhouse gas emissions currently came from the livestock supply chain, but the environmental impact of the mycoprotein used in all Quorn products was 90% lower than beef.