The £10 million-plus partnership venture kicks off this month (March) when Lindley Venue Catering will take over from Spotless, which currently supplies catering at the 15,000 seat capacity venue.
As part of the deal, Lindley Venue Catering will undertake a refurbishment of the public concourse catering facilities at the ground, and the refit will see the installation of a mix of the catering company’s own branded retail kiosks including Frank’s Original New York Streetdogs.
Lindley Venue Catering will also assume full responsibility for the sales and marketing function with a remit to generate incremental revenue for the club by attracting non- match day conference and events business to the stadium which is equipped with a variety of multi-function suites which have a capacity of up to 500 delegates or guests.
Gavin Baldwin, chief executive of Doncaster Rovers said: “We are delighted to be announcing this deal with The Lindley Group.
“Since taking over the management of the stadium in 2012 we have worked closely with our fans, tenants and businesses that use the stadium. It has been clear to us that our catering offer was one we needed to improve to meet the expectations of those visitors.”
Jonathan Davies, The Lindley Group’s sales & marketing director, added: “We are really looking forward to working with Doncaster Rovers to enhance the match-day experience for fans and help the club to improve and expand their catering services, and develop non-match day business.
“One of the things that attracted us to work with the club is the dynamism and vision of their management team.
"Having taken ownership of the stadium last season, they have firmly set their sights on being promoted to the Championship league this year, and their plans and ambitions extend beyond success on the pitch to providing first class catering and hospitality services for their fans and visitors at the stadium, and generating revenue from catering and events which can then be reinvested in the club.”