Skip to main content
Search Results

Lindley Venue Catering, Port Vale FC team up in profit share deal

13th May 2013 - 10:40
Image
Abstract
Port Vale Football Club, which is celebrating its promotion to League 1 next season, has entered into to a five year partnership agreement with Lindley Venue Catering, to manage all of the match day and non-match day catering services and develop non-match-day business at the 19,000 capacity Vale Park stadium.

The deal is expected to generate turnover of around £3.4m over the period of the contract, with profits being shared by and benefiting both parties.

Jonathan Davies, sales and marketing director at The Lindley Group, said the caterer planned to introduce a broader choice of options both on the public concourse and in the corporate hospitality areas.

“A new 80-cover restaurant serving three-course menus will be created, while the offering in the Valiant Suite will put more focus on family dining serving a choice of healthier options alongside food such as Staffordshire oatcakes and Frank’s Original New York Streetdogs, and will run as a cash bar operation.

“New menus are being introduced for box holders and the retail offering on the public concourse will be refreshed with Lindley Venue Catering brands such as Frank’s Original New York Streetdogs and FGB – Flaming Good Burgers making their debut at Vale Park next season.”

The contractor will also run the Tommy Cheadles venue at the ground.

In addition, Lindley will operate an apprenticeship programme at Vale Park that will create employment and personal development opportunities in the local area. W Academy & Education, which is owned by Port Vale FC chairman Paul Wildes, will be the partner training provider.

Lindley Venue Catering will also assume responsibility for sales and marketing of the venue, which has the facilities to accommodate up to 250 delegates or guests, to attract non-match day business and develop this incremental revenue stream for the club.

Mike Aspinall, Port Vale ops director, said: "This new partnership will broaden and improve the quality of the offering at Vale Park, which is essential as we aim to enhance our customer experience."

Written by
PSC Team