Lindley Heritage wins £4 million catering contract at Theatre Royal Bath

The £4 million, seven-year contract sees Lindley Heritage assume responsibility for developing the menus and driving business opportunities for the Theatre Royal Bath. At the Theatre Royal Bath, Lindley Heritage is planning to step up marketing activity to raise the profile and extend usage of the Vaults Restaurant, and the long term ambition is to make greater use of the dining facility and attract new customers by establishing the Vaults Restaurant as a prime lunchtime destination venue. The contract caterer is putting the emphasis on high quality, fresh seasonal produce with meat, fish, cheese, ice cream and bakery items being sourced from local suppliers, while the bars will feature beers from Bath Ales. In due course, the caterer aims to create bespoke 'Signature' dishes for the Vaults Restaurant. Danny Moar, director at the Theatre Royal Bath, said: "We believe that working with Lindley Heritage will provide us with a great opportunity to make the most of the facilities we have here at the theatre. "We've been very impressed with Lindley Heritage's success in developing the Scene Bistro at The Malvern Theatres, and the knowledge they have of business in the local area through managing the catering at Bath Racecourse and at Bristol City FC's Ashton Gate Stadium where they have been instrumental in generating incremental revenue from non-match day events business. Adam Elliot, The Lindley Group's CEO, added: "Theatre Bath Royal is one of the country's premier regional theatres and with its prime city centre location it attracts high numbers of theatre goers who make good use of the restaurants and bars so the venue does enjoy a steady income from its catering facilities. "However, there's huge potential to increase revenue from catering and events outside the theatre's primary business, whilst building on the thriving pre-theatre dining offering. "The theatre is a fine Georgian building perfectly situated in the centre of Bath, and the Vaults Restaurant offers a choice of both fine and casual bistro dining in intimate and atmospheric surroundings, while the 1805 rooms provide an elegant and stylish setting for business or social occasions."