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Levy Restaurants signs £36.5m deal with Imperial War Museums

29th Sep 2015 - 06:24
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Levy Restaurants UK has signed a £36.5m five-year catering contract to design and manage a wide range of new rating and dining spaces at several branches of the Imperial War Museum.

The sports, leisure and hospitality branch of Compass Group UK & Ireland will manage sites at IWM Duxford, Churchill War Rooms and the Second World War cruiser HMS Belfast.

The contract will see Levy Restaurants opening a high street brand café and bar on HMS Belfast, a casual dining restaurant at IWM Duxford, as well as providing a variety of hospitality services at the historic airfields.

As part of the commercial strategy, Lime Venue Portfolio, a sales and marketing consortium for venues and events and part of Levy Restaurants UK, will be responsible for increasing sales and further establishing the museums as venues for meetings and events.

Levy Restaurants has been working with IWM North in Trafford, Greater Manchester for 11 years and it is well versed with the unique requirements of working with culturally significant venues.

Jonathan Davison, business director for leisure at Levy Restaurants UK, said: “Our aim is to make visitors’ experiences even more memorable with welcoming cafes and bars, in the meeting rooms and event spaces, with food options and service that will hopefully earn a place in their happy memories. We look forward to a successful partnership that will enhance visitors and delegates experience.” 

Barry Smith, assistant director of commercial at IWM, said: “Our museums attract more than 2 million visitors each year and our customers are at the heart of all we do. In order to develop the visitor experience at IWM Duxford, Churchill War Rooms and HMS Belfast, we are thrilled to announce our partnership with Levy Restaurants UK.

“Levy are professionals in creating tailor made catering concepts and we are confident that their expertise will enhance our public offer and provide a rounded and satisfying experience for our visitors and corporate clients alike.”

Written by
PSC Team