![Large European study finds eating less meat is becoming normalised Large European study finds eating less meat is becoming normalised](/sites/default/files/styles/single_page/public/images/news/Screenshot%202024-08-21%20103235.png?itok=-fLPE4yu)
The conference, which takes place on 3rd September in Berlin, will bring together the international alternative protein industry, including established manufacturers and innovative start-ups, forward-thinking investors and future-oriented suppliers, application-oriented scientists and committed advocates.
Together, they will examine the current state of market development, the latest trends and best practices along the supply chain with a focus on the European market.
Virginia Cecchini Kuskow, senior food industry manager in corporate engagement at ProVeg, said: “We are really looking forward to hearing more about the study at the New Food Conference and the implications for the plant-based food market for the years ahead.”
Talks at this year’s New Food Conference will cover subjects including precision fermentation, decarbonisation strategies, investments, supply chains, nudging and alternative proteins.
Among the key speakers is Professor Armando Perez-Cueto of Umeå University in Sweden which last month released the results of a survey of 7,800 EU consumers from nine European countries that looked at consumer attitudes towards plant-based fermented foods. The study found that those 27% of survey respondents who described themselves as omnivores actually eat meat less than three times a month.
Commenting on the research, Professor Perez-Cuteo said: “This consumer study has shed light on the development towards a societal tipping point. With about 27% of omnivores eating as flexitarians, without identifying as flexitarians, this is a step forward, as it suggests that reducing meat consumption is becoming the new normal.”
To register for the conference both live and online, click here.