Smith will be responsible for building category plans to deliver sustainable long-term growth at the bakery supplier.
Mark Smith, Lantmännen Unibake UK commercial category manager, said: “I’m looking forward to building on my existing knowledge and experience of both retail and foodservice channels to deliver exciting commercial plans to grow both Lantmännen Unibake and our customers’ sales.
“I’ll be working closely with NPD, marketing, supply chain and commercial departments to ensure the development of a robust product strategy, distilling category visions and commercial propositions into strong trade plans.”
Mark Smith joins having previously held sales and category positions at Nestlé Purina and most recently as category channel manager at Nestlé UK.