Nearly all of those who responded to the survey chose butter over margarine, stating they preferred it due to superior taste (90%), better quality (77%), and because it is a natural product (75%). Over 90% of those surveyed said clean labelled goods were either ‘important’ or ‘very important’ to them when eating out of home.
Consumer trust is still high in branded products, with 62% of those surveyed trusting branded packaging more than non-branded food items, because of the belief that branded packaging denotes higher quality. More than half of consumers surveyed (60%), believed an Irish brand of butter, such as Lakeland Dairies Pure Irish Butter, represents a higher quality of eating establishment.
Jean Cattanach, marketing controller at Lakeland Dairies, said: “It’s fantastic to see consumers recognising the great taste and quality of Irish butter. Grass on Ireland is full of beta carotene, which has a natural yellow pigment. As our Lakeland Dairies’ cows are naturally grass-fed, this creates the wonderful yellow colour in our Pure Irish Butter.”
Lakeland Dairies are a 100% farmer-owned and managed Irish dairy co-operative, whose products are made from high-quality milk from the green pastures of its 3,200 family farms.