As part of the partnership, KTC will raise funds for Natasha’s Foundation through a series of charity events and fundraisers. In June 2023, chief executive Paresh Mehta climbed Ben Nevis raising £4,236 for the charity in the process.
Mehta said: “As one of the country’s leading food businesses, we take our commitment to food safety very seriously. Ensuring that products are safe for people living with allergies is essential – and we see it as our responsibility to take an active role in tackling the allergy epidemic.
“This means funding vital research into the causes and preventions of allergies, which is why we are proud to support Natasha’s Foundation in fulfilling their ambition to make allergy history.”
Natasha’s Foundation was set up by Tanya and Nadim Ednan-Laperouse following the death of their daughter Natasha in 2016. They successfully campaigned for Natasha’s Law which requires all food outlets to provide full ingredients lists with clear allergen labelling on food pre-packed for direct sale.
Tanya Ednan-Laperouse added: “Up to three million people in the UK now live with food allergies. That’s why we are delighted to welcome KTC Edibles as one of our corporate partners to join us in the fight to make allergy history by funding our work in education, policy and research.
“Every individual has the right to feel and be safe in their environment, be that home, school, work, or out with friends and family. The mission of Natasha’s Foundation is to make food allergy history, through scientific research, policy/regulation and education and awareness. This support from KTC Edibles will help us deliver on our mission. It will help those living with life-threatening food allergies, lead safer and more inclusive lives.”