Knorr has pledged to give £1 to the charity for each tweet that supports its online Thunderclap campaign this Wednesday (May 13th). It aims to raise money and awareness in the foodservice industry about gluten-free. A Thunderclap is a social media tool that allows a single message to be mass-shared at one time on one date.
Leon Mills, Knorr sauces category manager, said: “With 67% of people with coeliac disease eating out less than they’d like to due to lack of choice, we want to raise awareness of the issue and help operators to easily produce gluten-free dishes.
“We’ll target our Thunderclap at chefs and caterers, making it difficult for anyone in the industry to miss.
“At Knorr we believe everyone deserves the best. This is why Knorr gravy contains only gluten-free ingredients and, unlike some gravies, is manufactured using a gluten-free production process. But, most importantly, it tastes great.”
The Thunderclap is part of Knorr gravy’s wider gluten-free campaign, which will see a series of gluten-free masterclasses, led by former Michelin starred chef Phil Vickery, run throughout June and July 2015.
Click here to take part.