The move will see Creed Foodservice take on the principal role within Kitwave’s Foodservice division, which includes the trading operations of David Miller Frozen Foods, Total Foodservice, M.J. Baker Foodservice and Westcountry Food Holdings.
With Creed’s sale, Kitwave will have a total customer base of 10,700 across education, healthcare, leisure, hospitality as well as business and industry, with annual revenues approaching £275m. There will be no changes to the Creed depot, operational, sales, head office teams, management team and board.
Chris Creed, chief executive of Creed Foodservice, commented: “We have been evaluating our plans to take our business to the next stage for some time now and are delighted to be able to share our growth plans.
“Our objectives have always been to keep the Creed name, remain a member of the Country Range Group, secure the right investment and strengthen our infrastructure and capacity to secure our long-term growth; and I’m pleased to say that all these goals have been achieved.
“Creed’s ethos and business approach remain at the heart of our operations. Creed has thrived on family values for over 50 years and our people, culture and values remain woven into the fabric of our extended business. This move strengthens our position within the market, offering the best possible outcome for our business, people and customers.”