25th Jun 2009 - 00:00
Abstract
Pritchitts will be running a competition at this year’s LACA Conference and Exhibition where schools can win £2,000 worth of sports equipment.
The competition will split children in two age categories and encourage them to design their own pack for their favourite Viva milk drink. Nine independently judged winners will share in £2,000 worth of sports equipment for their schools. Simon Muschamp, head of marketing at Pritchitts says: "Milk has played an essential part of our diets for thousands of years, yet today we struggle to get children to appreciate the benefits of dairy food. "We wanted to build on the success of last year's activity by evolving the competition to encourage the natural creativity that all children have, whilst raising their awareness of the goodness in milk." Pritchitts will be on stand number K59.
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