In 2012, the company opened 40 restaurants, its highest ever single-year figure, and this year expects to break that record again, investing £40m in the process.
In addition to expanding its estate, KFC is investing in innovation at existing restaurants, spending an additional £40m to refurbish 160 stores. The renovations will transform the look and feel of the restaurants to create a more modern, welcoming environment for customers.
KFC is also trialling a click and collect iPhone app, as well as innovating back-of-house, introducing state-of-the-art equipment that keeps food fresh for longer and reduces energy use, and cookers that use less oil.
Other innovation in the kitchen includes plans to expand the grilled range, introduced two years ago to provide a selection of lighter options, as well as an updated kids’ menu, brand new fries, and a range of high quality coffee.
KFC was also recently named as Britain’s Top Employer, becoming the first business ever to receive the accolade two years in a row.
Martin Shuker, managing director, KFC UK & Ireland, said: “We’ve achieved consistent growth over the last seven years by innovating for success, and we plan to continue that in 2013. By opening new sites, improving the customer experience, introducing new technology and investing in our people, we’re confident that we will be well-placed to continue our upward trajectory.”