2nd Sep 2016 - 07:28
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Kettle Foods has completed the acquisition of Metcalfe’s Skinny Ltd, by acquiring the remaining 74% of their business to become full owners of the brand.
Ashley Hicks, managing director of Kettle Foods, said: “We are delighted to acquire Metcalfe’s Skinny popcorn, which is an incredibly innovative premium brand and which has built such a strong foundation in the UK market.
“We now have the opportunity to extend the brand’s success story with further innovation and brand development, and as a result drive even stronger growth in this exciting category.”
Kettle Foods initially acquired a 26% stake in the business in January and is a step to evolve into a more widely based premium snacking leader. Metcalfe’s was founded by Itsu and Pret A Manger founder Julian Metcalfe in 2009.
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