Starting at 11am, the FEA, formerly the Catering Equipment Suppliers Association (CESA) will run a webinar called ‘A playbook for recovery: how to use uncertainty to power your growth’.
It will look at how FEA members can combine short term strategies and agile, flexible plans, to win market share even in these most unpredictable of times.
The webinar will be led jointly by Keith Warren, chief executive of the FEA, and business adviser and foodservice industry specialist Martyn Drake.
“Right now, nobody knows how or when the lockdown will end,” says Warren.
“Businesses have a clear choice: they can either wait and react on a daily basis, with leaders having to work it all out on the hoof; or they can adopt an inclusive, flexible, adaptive approach to planning for the future.
“We’ll show how this second way, the ‘playbook’ concept, can give a company’s people the clarity and reassurance they need now, while enabling the business to burst out of the gate at lightning speed the moment the opportunity comes.”
The webinar is free to all FEA members and will cover:
• The playbook approach
• Lessons from lockdown
• Secrets of strategic agility
• Options and innovations
• Where championships are won
“Martyn and I will be taking as many specific questions from the audience as we can,” says Warren. “We aim to provide frameworks, insights and advice, to help them position their business for the fastest possible return to rapid growth.”
The webinar is part of a series FEA is putting on for its members.