More than 40 premium brands and food categories developed in-house by the JJ Foodservice team are available on the page, including the super crisp chips, letsdough bakery and VIVAT water as well as 500 other products.
Sezer Ozkul, chief product officer at JJ Foodservice, said: “We want to make it easier for our customers to find affordable, high-quality options against a backdrop of continuous price rises. Our customers are recognising the savings they can make by shopping own-brand.
“We are proud to be able to work with the many of the world’s leading brands together with our own brands to be able to offer our customers a great choice.”
The website page has been supported with a 20-week social media campaign, promoting a different own-brand family every week until February 2023. Visit the own brand page here: https://www.jjfoodservice.com/own-brands.