The campaign highlighted the gourmet and the Texan burgers, which contained 98% beef. In a post-survey campaign, with 143 respondents, 36% of gourmet burger customers said they were not aware of the range before the campaign but it had encouraged them purchase a burger.
Ninety eight percent from the survey said the range was ‘good, very good or excellent’ and 95% would recommend the gourmet burger to a friend.
Terry Larkin, group general manager for JJ Foodservice, said: “It’s our mission to support customers to develop high quality, profitable menus – many of our customers have been using us for more than 30 years and they trust our advice.
“Our Think Inside the Bun campaign encouraged caterers to trade up to higher meat content, premium burgers. After trying them, they haven’t gone back!"
JJ Foodservice are giving restaurants the chance to win a free case of gourmet burgers via its Facebook page during National Burger Week (22-29 August 2019).
To view how the gourmet and Texan burgers are made, watch this video: https://www.youtube.com/watch?v=3OFy-YC2DjA