Mustafa Kiamil, managing director of JJ Food Service, said: “We’ve had our existing logo for some years and it’s very popular with our customers, but as we expand our business to new sectors, including gastro-pubs and hotels, we felt it was the perfect opportunity to have a re-fresh.”
Several of the company’s vehicles have already been re-branded and plans are in place to update their entire fleet. The logo will be rolled out across all promotional material and on their website, social media feeds and own-label packaging.
The company’s quarterly promotional brochure has also been redesigned, featuring larger product images.
JJ Food Service is a £183m family-owned specialist foodservice company that delivers from eight branches around the UK to cafes and coffee shops, pubs, restaurants, hotels, Quick Service Restaurants, schools and local authorities.