FUEL10K’s breakfast habits report revealed that nearly half of Brits (47.75%) switch to a warm breakfast in autumn and winter months.
The research also found that less than a quarter of Brits (22.35%) say they never skip breakfast, meaning a large proportion of the country are starting the day on an empty stomach, particularly young people.
More households than ever are accessing food support with FareShare redistributing the equivalent of 135 million meals in the last year. One in six people facing food insecurity across the UK.
FUEL10K has partnered with FareShare to help fight food insecurity this winter. Throughout October, for every pot or box of porridge purchased, FUEL10K will donate a porridge breakfast to FareShare.
Ahead of the ‘Fuel a Breakfast’ campaign launching, Jenni spent the afternoon at one of FareShare’s 34 regional centres, meeting with volunteers responsible for delivering food to charities and local community groups.
Kirsty Ford, head of fundraising at FareShare, said: “We are so grateful to everyone at FUEL10k for supporting the Fuel a Breakfast campaign. The donations made to FareShare from this initiative will help us get good-to-eat food, which might otherwise go to waste, to people who need it.
“Every day, the food we redistribute to charities in every region helps to strengthen communities. From homelessness shelters and afterschool clubs to refuges and older people’s lunch clubs, these groups are all working harder than ever to provide support people and communities.
“By purchasing these porridge pots and boxes, shoppers can help people affected by the cost of living crisis come together through food and access essential support services. FUEL10k’s generous support for FareShare makes a huge difference in helping us make the food go further.”