4th Jun 2009 - 00:00
Abstract
Marks and Spencer has ranked at number one as the most reputable company in the eyes of British consumers in the UK rankings of the Global Reputation Pulse Study 2009 published by the Reputation Institute (RI).
The retail and food outlet, topped the annual survey of 140 of the largest companies in the UK, in which over 5000 British consumers were surveyed.
Cadbury's Plc took 2nd place in the results which were dominated by consumer industries. The Global Reputation Pulse measures the corporate reputations of the world's 600 largest companies in 32 countries - based on consumers' trust, esteem, admiration, and good feeling about a company across seven dimensions of reputation. Seamus Gillen, UK MD of the Reputation Institute said: "The results in the UK reflect the overall current mood among consumers globally. The most telling finding is that, next to delivering strong products and services, consumers want companies to act transparently and ethically, and to prove that they care about society." Others listed in the UK top 50 were: Tate & Lyle Intercontinental Hotels SAB Miller Unilever Dairy Crest GlaxoSmithKline Diageo Associated British Foods