Now in Veganuary an increasing number of people are taking up the challenge to go vegan for a month.
In December, 20 of the ‘most influential’ people in the public sector catering industry backed a weekly ‘plant-based’ menu idea during a round table debate.
Ubamarket conducted research on 2,000 UK adults to reveal how our dietary trends are changing. The research found Brits on average are spending £25 a week on vegetarian and vegan products, totalling £1.3 billion a year.
The survey also found 32% of Brits (16.72 million people) are trying to eat less meat to improve their health or due to the environmental impact of the agricultural industry.
Will Broome, chief executive and founder of Ubamarket, said: “It is great to see that some of the biggest restaurants and food chains are continuing to introduce more vegan options into their mainstream offerings.
“These industries seem to be responding positively to consumer demand and are becoming even more aware of the increase in vegetarian, vegan and flexitarian diets.
“With easier ways to identify important allergens and ingredients on labels, more convenient store layouts and a smoother shopping format, consumers will be able to subscribe to alternative diets with ease."