1st Nov 2010 - 00:00
Abstract
Following its success at last year’s show, the organisers of IFE11 – the largest international food and drink trade event in the UK – are delighted to announce that The Skillery, in association with the Craft Guild of Chefs, will return to the show from 13 – 16 March 2011 at London’s ExCeL.
The Skillery is a live cooking demonstration, designed to help foodservice businesses of all types improve their culinary skills, hone menu creation expertise and increase profit margins. At IFE11, the Craft Guild of Chefs will bring a host of industry's finest chefs to the event who will showcase the latest cooking trends and offer highly informative practical information to help catering outlets become more profitable and efficient. Established in 1965 as a Guild of the Cookery and Food Association, the Craft Guild of Chefs has developed into the leading chefs' association in the UK. Its members come from all aspects of the foodservice and hospitality sectors, and work in a wide variety of positions from students and trainees to top management. IFE11 Event Director, Christopher McCuin, commented: "We are extremely pleased to have signed a deal with the Craft Guild of Chefs that ensures The Skillery will return to IFE next year. Visitors from every corner of the foodservice industry attended the sessions last year, from independent restaurants and cafes to contract caterers, cost sector representatives and fine dining experts, highlighting the importance chefs and foodservice professionals place on staying in tune with modern cooking skills and improving business practices. "At IFE11, foodservice businesses will be able to see demos from leading UK chefs who operate in a variety of positions at different types of outlet. The wealth of information on offer through The Skillery makes it a must-attend event for any business operating in the out-of-home sector." Martin Bates, CEO of the Craft Guild of Chefs, added: "We are delighted to be working with IFE again on the 2011 edition of the show. Last year's The Skillery was a huge success and showcased the talents and knowledge of key people working in every aspect of the foodservice industry. Most importantly this underlines IFE's commitment to the sector. "As the biggest food and drink trade event in the UK, chefs and foodservice professionals should see IFE as an integral event for their working lives. Each year it is packed with inspiration and ideas, as well as 1,000s of new suppliers with new ingredients and products for the sector to use." IFE11 will take place on 13-16 March 2011 at ExCeL in London. For further information about visiting, visit www.ife.co.uk