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Hubbub launches #EatYourPumpkin campaign

31st Oct 2022 - 09:05
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Abstract
Environmental charity Hubbub has launched the #EatYourPumpkin campaign to encourage people to celebrate Halloween and reduce food waste.

Around 39.9 million pumpkins will be bought this Halloween, with a ‘horrifying’ 22.2 million going uneaten, which is the equivalent of £32.6 million of edible food. According to Hubbub research, nearly three in five people (59%) know you can eat your carved pumpkin.  

Hubbub has created several recipes to help people use up their pumpkins, including traditional pumpkin soup, coconut pumpkin cake and pumpkin kimchi. Since the ‘Pumpkin Rescue’ campaign began in 2014 Hubbub has helped to shift public opinion to encourage more people to eat their carved pumpkin.  

To view pumpkin recipes, visit here.   

Written by
Edward Waddell