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How are the kids?

3rd Feb 2009 - 00:00
Abstract
The biggest health survey of children's health -'How Are the Kids?' has been launched.
Millions of families in England will be asked to give information about their eating and activity habits - in return they will receive a specially tailored plan to help them eat well, move more and live longer. It's a well reported fact that, without intervention, nine out of ten children could be overweight or obese by 2050 if current trends continue. At present, almost a third of 10 and 11-year-olds are overweight or obese. Around 11 million surveys will be sent out from this week, which will include: * 7.5 million will be door dropped to families with young children across England or through inserts in national press and magazines; * at least 2 million will be distributed via the School Fruit and Veg Scheme; * 350,000 through the Healthy Start mailings - mums will get them with their monthly vouchers; * doctors' surgeries will receive around 120,000; * around 20,000 will be mailed to people who have already registered via the Change4Life website; * families will also be able to complete the survey online. Mums and dads will be asked to complete the quick survey - and in return they will get an action plan, tailored specifically for their family, full of hints and tips on how to get their children to be more healthy. Public Health Minister Dawn Primarolo said: "Families who take part in this survey and tell us about their eating and exercise habits will be sent a unique health plan by our experts to help them eat well, move more and live longer." Surveys will also be distributed in towns around the UK where there will be games for parents to play with their children and healthy juice bars. Visit www.nhs.uk/change4life for more details.
Written by
PSC Team