With soup already a menu staple at corporate workplaces and staff canteens, the organisation has created a ‘Soupathon Smile Station’ where operators can offer customers add-ons, such as croutons, salad, coconut flakes, seeds, herbs and grated cheese.
The point of sale is designed to help diners create a smile and, in turn, donate and share on social media using the hashtag #TheBigBroth..
Centrepoint events director, Richard Utting, said: “We are encouraging contract caterers to join forces with Centrepoint to help promote The Big Broth Soupathon at their sites up and down the country.
“With the simple addition of a ‘Smile Station,’ we’re sure that consumers won’t mind paying a little extra to put a smile on their soup in order to help the 86,000 young people who are at risk of homelessness every year.”
Managing director of catering company Talkington Bates (who has already signed up to the scheme), Paul Bates, added: “Talkington Bates is happy to get behind such a worthwhile campaign. Homelessness is a problem that can effect anyone, and we’re happy to be part of Soupathon to help it reach its target of 30,000 bowls of soup.
“Soup is an important part of our lunchtime offer and The Big Broth Soupathon is a great opportunity to promote the many benefits of soup.
“We’ll certainly be encouraging our diners to make a donation and ‘share a smile’ when they buy soup.
“I’m sure other contract caterers will get on board and do their bit to help raise money and support the good work Centrepoint does with 16-25 year olds.”
To get involved or for more information, email: thebigbroth@centrepoint.org with the subject heading ‘Contract Caterer.’ You will also receive a fundraising pack containing posters, flyers and collection boxes.