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Hobart relaunches ‘Big Dealer Conversation’

20th Apr 2021 - 06:00
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Five years after its original inception Hobart Equipment Division is relaunching its ‘Big Conversation’ engaging 250 senior industry professionals to gain a deeper understanding into the challenges dealers are facing in the modern marketplace.

Hobart UK aligned its warewash and cooking divisions into single sales and administration operation known as the Hobart Equipment Division.

Tim Bender, sales director – Hobart Equipment Division UK, commented: “Dealers and the dealer relationship are absolutely integral to our business, which is why we have decided to relaunch our Big Conversation, to take the temperature of a market in flux, and devise short-and long-term support strategies that directly address distributor’s needs.

“The data we received in 2015 helped shape a five-year strategy that has enriched the relationship and brought us closer than ever to dealers, enabling true partnership. This is the right time to once again engage the market at large.”

Following the findings of the original piece of research in 2015, the manufacturer went on to create resources and initiatives to support dealers. Hobart has decided to re-engage with the remit of developing strategies to respond to the challenges thrown up by these ‘extraordinary times’.  

Written by
Edward Waddell