A new focus on a slimmed down ‘hero’ range of innovative cooking products has helped build both credibility and sales for the division, resulting in a number of big wins in the last 12 months.
Hobart secured a partnership with the University College Birmingham to provide new equipment for its Competition Kitchen. This is where young chefs use kit including The Hobart Maestro solid top cooking range, High Speed Steamer, Precipan and Hobart combi ovens.
To mark the arrival of the new equipment, celebrity chef Angela Hartnett visited the University College Birmingham to surprise a group of first year students and deliver a guest lecture. She mentored them through the creation of a Gnocci and Lamb Shoulder Ragout dish, before presenting students with a knife.
Hobart built a close relationship with The British Culinary Federation (BCF) throwing its support behind Team England by sponsoring both junior and senior culinary teams as they prepared for the coveted Culinary Olympics at the start of 2024.
John Stewart, cooking and food prep product manager at Hobart, said: “It’s been an exciting few years working with the Hobart cooking team and now our strategy – focused around a slimmed down range of innovative machines, and building credibility in the marketplace by expanding our influence across key sectors, from student chefs, through to chefs at the highest levels the culinary world – is really paying off in terms of sales figures.
“Training, development and product innovation are key facets of the Hobart Cooking mantra, and as we go into the new financial year, we are only just getting started. We have the right product range, the right mix of in-house expertise, and, in late summer, a few surprises up our sleeve to try and build on one of our most successful years yet.”