Following a ‘successful’ 2018 trial, the Highland Spring 500ml eco bottle will be available in ‘selected’ retailers nationally from late January.
Highland Spring chief commercial officer, Simon Oldham, said: “We’re delighted with the success of last summer’s trial. We had an incredible response from consumers who loved the idea of having a bot-tle of Highland Spring that was made from 100% recycled plastic.
Today’s consumers, particularly the younger generations, are increasingly looking for products which are either sustainable or developed with consideration for the environment. That’s why we’re excited to be taking the next step and rolling out our Highland Spring 500ml Eco BottleTM nationally.
Increasing our use of recycled plastic is a priority for Highland Spring and a key part of our vision to en-courage healthy hydration in an environmentally sustainable way.”
The label features a ‘burst’ of green colour and a ‘100% recycled plastic bottle’ message to help it stand out from other bottles and help shoppers understand more about recycled and recyclable plastics.