31st Mar 2010 - 00:00
Abstract
Hertfordshire Catering, the county council's school meals provider, teamed up with The Saracens to run 12 days of competitions in January and February to promote the benefits of healthy school meals.
To date, it's proved such a winning combination that the number of primary children sitting down to school meals shot up to 48.7% in February - a 3% increase on December 2009.
Lin O'Brien, head of Hertfordshire Catering, said: "Over the last three years, from January 2007 to January 2010 we have seen a 15 per cent increase in primary meals. In January this year we served up 42,380 meals a day, compared with 36,868 in January 2007 - that's an increase of 5,512 meals a day."
Over 60% of Hertfordshire primary schools took part in a series of fun competitions in the Saracens campaign - collecting stickers and answering sport and food facts. Overall winner, 10 year-old Aisling Lovejoy-Thurley, a pupil at Parkgate Junior School, Watford, will meet Saracens star Fabio Ongaro when he visits her school.
She has won a family trip to Wembley to watch Saracens versus the Harlequins on April 17, plus a Saracens shirt signed by the 2010 squad, but also vouchers worth £300 for her school. This campaign was sponsored and supported by 3663, one of Hertfordshire Catering's main food suppliers. They provided prize vouchers for all three winning schools.
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