Inspired by the company’s passion for ‘real food, real people and real places,’ the pop-up will launch in London’s Soho this Thursday (19 July) and run until 21 July. It will then embark on its tour around the country (including Bristol, Manchester and Dublin) serving ‘mouth-watering’ deli sandwiches to Brits far and wide.
To mark the launch, Hellmann’s has enlisted two international sandwicheries – Berlin-based Mogg and Californian chain, Ike’s Love and Sandwiches – to host the three-day ‘Hellmann’s Deli Exchange’ in London.
All sandwiches, including Mogg’s Rueben and salt beef, and the roast beef, turkey and salami, and vegan meatballs from Ike’s Love and Sandwiches, will cost £4.99 with all proceeds donated to industry charity, Action Against Hunger.
Don’t forget to quote ‘Real Food Tour’ for your meal upgrade when ordering any sandwich from the Real Food Tour this summer!
Hellmann’s is also hoping to help up-and-coming restaurateurs by showcasing their ‘hero dishes’ in a series of short videos online.
Launch Details:
What: Hellmann’s Deli Exchange
Where: 3 Bateman Street, Soho
When: 19 July (Mogg); 20-21 July (Ike’s Love and Sandwiches)
For more details, including ‘Real Food Tour’ dates, venues and featuring restaurants, as well as recipes, visit: https://www.hellmanns.com/uk/real-food-tour.html