Nathan Jones, director and co-founder of Harbour & Jones, said: “We are incredibly excited about revealing the newly rebranded companies and have spent much time and thought creating strong identities that reflect each one’s core values whilst remaining very much part of the Harbour & Jones family of growing businesses.”
H+J is the new brand identity for the longest standing element of the business, providing service to business & industry, conference and banqueting venues and public cafés/restaurants within blue chip companies, and at some of London’s top venues and visitor attractions.
The company’s bespoke parties and private events arm of the business, Harbour & Jones Events, has been reimagined as an experimental catering company called Tonic.
The two new businesses acquired by Harbour & Jones in December 2015, Fare of London, specialising in providing catering at heritage venues throughout the capital, and Principals, a leading education caterer for the south east of England, have also been given new brand identities.
Fare of London has been renamed as Fare to reflect its service to many traditional London institutions. Whilst Principals has kept its name, it’s been rebranded to echo the changes that have taken place in the education catering market since the company was founded 26 years ago.
The only non-catering element of the Harbour & Jones business, Upfront, which provides reception and front-of-house services, has also been given a tranfsformation.
Patrick Harbour, the company’s fellow Director and co-founder, added: “2016 seemed the perfect time for a total rebrand when we are celebrating 12 successful years in the catering business and having recently added two new businesses to our growing portfolio.
“We are delighted with the results and can’t wait to showcase the exciting new identities for all five brands. As a company which has never followed the crowd whilst always being prepared to innovate and push the boundaries, we are looking forward to the next chapter in our food journey.”
Harbour & Jones recently celebrated its 12th year as a business and acquired two new companies in December 2015, resulting in a 50% growth.