The launch took place today at New Cross Hospital in Wolverhampton and was hosted by Greggs CEO, Roger Whiteside and David Loughton, CEO of The Royal Wolverhampton NHS Trust.
Roger Whiteside, CEO of Greggs, said: “We have been busy developing a healthier shop format at New Cross Hospital to meet NHS England targets on healthy checkouts, food advertising and price promotions in hospitals and are proud to have to achieved joint second place in a league table compiled by health campaigners, which ranks high-street brands in order of how well they meet these guidelines.
“With ambitions to grow to over 2000 shops nationwide and ownership of our supply chain we are in a unique position to have real impact in encouraging people to make healthier food on the go choices with convenient access at outstanding value.”
This shop is the first Greggs shop to offer a range and promotional deals centred around Greggs sub 400kcal Balanced Choice products and adopt a layout which reduces the number of high fat, sugar and salt products on display at the checkout.
In 2017 Greggs will continue to extend its Balanced Choice range and gluten-free offering and reformulate their range of sweet products in line with the Public Health England’s year one sugar reduction target of 5%.