It aims to make local food accessible and affordable to people on the move, whilst injecting vital investment back into the surrounding community.
Latest figures show that the northbound services, in its 1st year of trading, placed orders with local food producers totalling £1.5 million pounds.
The services have prepared over ½ million locally sourced meals on the motorway and 1/3 of the jobs at the services have been filled by the Gloucestershire Gateway Trust’s academy, a charity linked to the services which aims to get the long term unemployed back to full time employment.
The southbound services features the motorway’s first resident fishmonger headed up by Francis Phillips, who has been a fishmonger for 26 years.
The services will stock only sustainably caught fish caught in UK waters off small scale British fishing boats landed in Newlyn. The services will provide ice and cool bags to ensure purchases are kept fresh.
Phillips will be hoping his business will enjoy the same success Cinderhill Farm has. Since the northbound services opened, the local provider has sold 33,000 sausage rolls, equating in a retail value of over £114,000.
Sarah Dunning, CEO of Westmorland Family, which owns and operates the services, said: “Local food and local producers are at the heart of our offering, alongside quality local staff, it’s what makes our business special, it sets us apart.
“Bringing the concept of local food to the motorway is wonderfully democratic. Suppliers are given a 
shop window and accessible markets, motorists enjoy great local food, and we’re preserving regional foods and identity.
“It’s a game where everyone wins. Good quality locally produced food shouldn’t be the sole preserve of high end shops, it should be affordable and available to everyone. That’s why we serve it on the motorway.”
The north and southbound combined is a £40 million project and will employ 300 people.