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Global services company Sodexo invests in Fooditude

4th Dec 2020 - 07:00
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Sodexo has announced it has taken a majority shareholding in London-based food services provider Fooditude.

Fooditude produces fresh food from a 20,000 sq ft central production unit (CPU) in London that is delivered to corporate clients across the capital.

Sodexo’s latest Harris Interactive tracker revealed that 88% of UK consumers who worked from home during the pandemic would like to continue to do so, with three days the most popular option (35%).

Organisations are reviewing the role of food plays in enticing people back to the office or helping to support people with healthy food delivered to their home. 

Julie Ennis, chief executive of corporate services, Sodexo UK & Ireland, said: Our investment in Fooditude is an exciting step in the evolution of Vital Spaces and the transformation of our food services in the UK and Ireland. Fooditude is a well-established and dynamic food brand, putting food right at the heart of employee experience.

“Using the insight gained from our research we will work closely with Fooditude grow and expand their business and importantly we will use their production capabilities and delivery model to support our growth.”

Fooditude founders Dean and Sam Kennett will retain shares in the company and they will continue to operate the business under the Fooditude brand alongside their existing team.

Dean Kennett, managing director and co-founder of Fooditude, added: I couldn’t be happier about our decision to join forces with Sodexo to bring the Fooditude brand to new audiences across the UK and beyond.

“We have ambitious plans for growth after 15 successful years as a premium workplace caterer to London’s most forward-thinking businesses and partnering with Sodexo will accelerate those plans. Our partnership with Sodexo is a good fit for us and will ensure our success as we seek to develop new opportunities together.”

Written by
Edward Waddell