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German manufacturer Hupfer ‘reignites’ presence in UK market

21st Sep 2023 - 05:00
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German manufacturer Hupfer ‘reignites’ presence in UK market
Abstract
Hupfer is reigniting its presence in the UK market with a new team, structure and investment to support the specification of its solutions across all UK catering sectors.

Its portfolio includes a range of ‘innovative’ solutions to deliver a one-stop shop for food transport, regeneration, warming, presentation and storage that supports workflows across catering processes.

Highlights include the energy efficient hot and cold plate, which offers fast temperature changes between hot and cold, and ThermaDry drop-in servery units, with built-in infrared heating lamps.

Its UK operation is now led by sales and marketing director Marc Sumner, who said: “Many dealers in the UK will know Hupfer in the healthcare sector, or for individual product lines. For some, the name will be familiar from Trak Hupfer, which reflects our legacy in the market with sister brand Trak, known for their high-quality conveyor systems. But there’s so much more to Hupfer.

“We recognise the potential for our products and solutions in all catering sectors and the global business is really getting behind the Hupfer name once again here in the UK. We’ve built a strong team of experienced professionals, we’re investing in marketing once again and we’re ready to show the UK foodservice and hospitality sectors what we can do to help make work flow, whilst supporting ever-important sustainability strategies.”

Written by
Edward Waddell