Claiming the Fairway Group is a ‘perfect fit’ Futura’s range of products, national account controller John Steele called it a ‘key partnership.’
He said: “Futura Foods is delighted to link up with Fairway Foodservice, who can boast seriously strong UK-wide coverage and a keen focus on innovation.
“As soon as we met the Fairway team, we knew we were on the same page in terms of strategy and vision – it’s the perfect fit.
“The group’s customers can now look forward to an authentic and broad selection of cheeses, and we in turn look forward to working in close partnership with the group.”
Steve Jeavons, Fairway purchasing director, added: “At Fairway, we are committed to offering quality, service and innovation.
“I’m convinced that working Futura will allow our members to develop this very exciting and growing category. Futura’s focus on quality and inspiration make them a perfect partner for the group.”