16th Apr 2009 - 00:00
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The retail frozen food market is now growing 7.0% year on year and is within touching distance of hitting the £5 billion mark, according to the latest data from TNS Worldpanel.
Brian Young, director-general of The British Frozen Food Federation (BFFF) said: "The frozen food market has been in accelerating growth since December 2006 – long before the credit crunch began. However, as consumers continue to recognise frozen as a good value food source, sales are expected to increase." Young continued: "Frozen meets the needs of any busy household as it is convenient, economical, nutritious and tasty. We are excited that more people than ever are now visiting the freezer aisle in order to take advantage of the great value of frozen food."
The increase in the market is being felt across eight out of nine sectors.
Young said that the promotional activities being lead by the industry's leading brands along with the launch of the BFFF's new consumer website, theNewIceAge.com, are all helping to increase awareness and popularity of frozen foods.